ES like the Es of Freud. GI for Gaia. VI for Vivilla, EN for Nives. A brand name, a life philosophy, a project born in 2004 by the idea of three sisters from Verona (Italy): Gaia, Nives and Vivilla. With different skills, from marketing to psychology, from design to public relations and the same background - that one of the crafts and the business venture inherited by the family - plus the precious collaboration with little local craftsmanlike realities, the three girls with their brand have soon cornered an enviable space in the complicated fashion system.